Here are 12 reasons to help you understand how Twitter can be efective for your business

1. Getting news updates before the news media
2. Asking technical software/hardware questions and getting answers
3. Asking for referrals for a local business
4. Getting book recommendations in 140 characters instead of rambling book reviews
5. Connecting with people you’ve met on LinkedIn or Facebook and want a quicker way to message them
6. Getting links to specific industry news
7. Sharing valuable blog posts
8. Sharing information about your own projects
9. Giving testimonials
10. Getting tips in all kinds of subjects
11. Getting help when you have a problem with, for example, your Sprint account
12. Connecting with higher-level people than you could through other communication channels